Los Angeles Chargers - Wikipedia
Chargers: New L.A. logo a mistake, team 'miscalculated how it would be received'
Column: Los Angeles move hasn't made Chargers big-time winners, so far - The San Diego Union-Tribune
The Chargers have a new logo now that they're moving to Los Angeles
How To Avoid A Rebranding Disaster: Lessons From The Sports World brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
Rams Unveil New Uniforms With Classic Colors, Modern Twists - GV Wire - Explore. Explain. Expose
Report: Chargers considering rebrand if they move to LA
History of the Los Angeles Chargers - Wikipedia
Battle of L.A. between Rams, Chargers missing luster
LA Sun (Chargers Rebrand) - Concepts - Chris Creamer's Sports Logos Community - CCSLC - SportsLogos.Net Forums
The L.A. Chargers keep changing their logo on Twitter after people keep mocking it
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Chargers chairman 'looking forward' after announcing L.A. move - ABC7 Los Angeles
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