The mishandling of the brand: The continuing failure of leadership
Calaméo - The American Magazine September-October 2023 Issue 794
Washington fans want the new owner to dump the Commanders brand
Commanders Rumors: 'Pretty Good Chance' Team Will Change Name
New owner of Washington's NFL team may be forced to change the
Washington Commanders Is an Appropriately Boring Name
Should new owners rename the Commanders?
NFL Fans nationally give a 'thumbs down' to Washington's new name
Football in America: Survey of NFL, College Football - Sports
Social Media Reaction To The Washington Commanders Name Change